Did you know that simply doing great work might not be enough to succeed in today’s competitive architecture market? Most of us grew up believing that excellence alone would get our name out there, but times have changed.

For years, the mantra was “do good work”—a philosophy that worked in the 1960s. Today, with countless marketing channels and fierce competition, it’s crucial not only to deliver outstanding results but also to actively market yourself and make your practice visible.

In the latest episode of Business of Architecture, we explore why excellence alone no longer sells. We dive into how combining quality work with proactive marketing can set you apart, attract the right clients, and drive lasting success.

We also discussed:
● The evolution of marketing in architecture
● Why being visible is as important as doing good work
● How proactive outreach can boost your firm’s growth

Tune in now on YouTube, Apple Podcasts, or Spotify now