Did you know that speaking the language of your client can transform your practice? Most architects focus solely on design, but when you talk like a business person and truly understand your client’s challenges, you build trust and become a valued partner.

For years, many have relied on portfolios alone to win work, but that approach might be holding you back. In the latest episode of Business of Architecture, we explore how mastering business communication can set you apart in a competitive market. Learn why understanding what your clients are going through makes it easier for them to see you as an asset in achieving their goals.

We also discussed:
● How communicating like a business leader differentiates you from other architects
● Why understanding client stresses is key to building lasting relationships
● How this simple shift can boost your credibility and attract better projects

Tune in now on YouTube, Apple Podcasts, or Spotify now.

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