Rather than being a threat to designers, artificial intelligence will enable them to design “faster and better” say Blond founder James Melia and Harry’s head of design Ryan Dougherty in this video Dezeen produced about their Double Vision exhibition in Milan.

The exhibition was set up as an experiment, pitting traditional industrial design methods against artificial intelligence tools.

Blond and Harry’s collaborated on an exhibition exploring artificial intelligence at Milan design week 2025

“I feel really positive about the outcome,” said Melia in the video interview, which was shot by Dezeen in the exhibition space during Milan design week.

“AI is not going to take your job – AI will enhance it, enable you to design faster, perhaps better, as long as you use the right tools and in the right way,” he said.

“I think that is going to accelerate a lot of our process, and I think it can be used in a way that we can retain as designers, our craftsmanship and creativity”
Dougherty also downplayed the threat that artificial intelligence poses to designers.

“We are going to continue to need humans in order to make products successful,” said Dougherty. “Without having that perspective, we are missing out on what makes us all different and what makes brands and design teams different.”

Find out more on dezeen.com

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