Not every project is the right fit—and knowing when to say no is a key skill for architects. In this episode of Business of Architecture, Andy Bigwood and Rion Willard discuss why being selective with projects can shape a stronger portfolio, attract better clients, and lead to greater success.

They explore:
✅How to assess if a project aligns with your vision
✅The importance of financial stability in client selection
✅Why strategic decision-making leads to long-term growth

Tune in now on YouTube, Apple Podcasts, or Spotify.

Keywords:
Business of Architecture, Architecture Firm, Architect Life, Architecture Business, Modern Architecture, Architecture Strategy, Content for Architects, Architecture Clients, Business Models for Architects, Architecture Marketing, Social Media for Architects, Small Business Tips, Entrepreneur Tips, Entrepreneur Architect, Zaha Hadid Architects, Bjarke Ingels, Norman Foster, Tadao Ando, Frank Gehry, OMA Architecture, BIG Architects, Kengo Kuma, ArchDaily, Dezeen