See more architecture and design movies on Dezeen: http://www.dezeen.com/features/movies/
This movie we filmed at Dezeen’s pop-up shop of the future at London department store Selfridges demonstrates how augmented reality technology could transform retail.
See the full article on Dezeen: http://www.dezeen.com/2014/01/17/augmented-reality-demonstration-at-dezeens-imagine-shop-for-selfridges-movie/