Fulden Dehneli’s RøR TV stand was one of the final five designs in Dezeen and Samsung’s QLED TV stand design competition.
The Samsung team were most impressed by the way Fulden Dehneli’s stand symbolises the brand’s shift from “being focussed on just product design to exploring lifestyle design”. The designer created the stand as a means to make people engage with their TV more, rather than it being a standalone object. Dehneli says the stand is part of a trend that aims to “humanise” technology.
RøR consequently incorporates a circular shelf and a frame to hang things from. The Scandinavian-inspired design is made from powder-coated metal tubes, along with a weighted element.
Dehneli suggests that the frame also offers opportunities for Samsung to offer accessories and material upgrades, for example, a marble or concrete shelf. The retail price for RøR is estimated at €200 to €300.
Read more on Dezeen: https://www.dezeen.com/?p=1120281
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