Jury members for Dezeen and Samsung’s Ambient Mode design competition explain why they awarded top prize to a responsive fish mobile in this movie Dezeen filmed for Samsung in Berlin.
Matthew Cockerill, Stephen Waller and Peter Hälldahl, of London- and Aarhus-based studio Swift Creatives won the Dezeen x Samsung Ambient Mode design competition for a concept called Kinetic Decor.
The design is a digital mobile made up of gently moving fish, which reacts to changing ambient light conditions and movement in the room.
The winner was selected but a jury comprising designers Neville Brody and Erwan Bouroullec, Dontae Lee, head of the design centre at Samsung Electronics, and Dezeen’s editorial director Amy Frearson.
Brody and Bouroullec praised the design for it’s simplicity and attention to detail.
Read more on Dezeen: https://www.dezeen.com/?p=1260255
WATCH NEXT: Samsung introduces Ambient Mode – https://youtu.be/ChUQ-5Gf4kk
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