Thierry Métroz explains how DS Automobiles is using virtual reality to design more sustainably in this video produced by Dezeen as part of our Design for Life collaboration with Dassault Systèmes.
Métroz is the fifth designer to feature in the Design for Life collaboration between Dezeen and French design software brand Dassault Systèmes, which highlights designers who are using technology and research to build a better world.
The French automobile designer worked as a design director at both Renault and Citroën before joining DS Automobiles, which began as a luxury offshoot of Citroën.
DS Automobiles is a French luxury car brand based in Paris, which began as as an offshoot of Citroën and drew on the design legacy of the iconic Citroën DS released in 1955.
“The spirit of avant garde is really at the centre of our DNA, and we’ve kept this spirit from the original DS,” says Métroz in the video, which was filmed by Dezeen for Dassault Systémes at the DS Automobiles headquarters in Paris.
Read more on Dezeen: https://www.dezeen.com/?p=1591413
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