Most architects think expertise alone will win clients—but what if the key is admitting you don’t have all the answers?
In the latest episode of Business of Architecture, Andy Bigwood and Rion Willard reveal why humility and clear communication can transform your client relationships. When you drop the jargon, involve clients in the process, and position them as the hero, you create trust—and trust leads to better projects and long-term success.
We also discuss:
● Why experienced clients value honesty over arrogance
● How to simplify your communication for better engagement
● The power of nurturing relationships beyond just design
Tune in now on YouTube, Apple Podcasts, or Spotify.
Keywords:
Business of Architecture, Architecture Firm, Architect Life, Architecture Business, Modern Architecture, Architecture Strategy, Content for Architects, Architecture Clients, Business Models for Architects, Architecture Marketing, Social Media for Architects, Small Business Tips, Entrepreneur Tips, Entrepreneur Architect, Zaha Hadid Architects, Bjarke Ingels, Norman Foster, Tadao Ando, Frank Gehry, OMA Architecture, BIG Architects, Kengo Kuma, ArchDaily, Dezeen
