Architects often dream of designing the perfect building—but what happens when
they step into the world of real estate development?
In this episode of Business of Architecture, Jeff Krieger shares his journey from
architect to developer, revealing the unexpected challenges of taking on a “dream”
project. From skyrocketing interest rates to permit and construction delays, Jeff
opens up about the emotional and financial toll of development.
What would he do differently? How did this experience reshape his architectural
practice and mindset? Jeff dives deep into:
● The decision that almost derailed the entire project.
● Why architects have untapped potential in real estate development.
● The surprising lessons that transformed his career.
Don’t miss this candid conversation about risk, resilience, and reward. Listen now on
YouTube, Apple Podcasts, or Spotify.
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