Monica Khemsurov and Jill Singer discuss the ins and outs of running a virtual design fair in a live talk with Dezeen as part of the VDF x Sight Unseen collaboration.
Monica Khemsurov and Jill Singer spoke to Dezeen’s founder and editor-in-chief Marcus Fairs about Offsite Online, a new online version of their annual Offsite design fair in New York.
Along with many other design events and fairs, the 2020 edition of Sight Unseen Offsite was put on hold when the outbreak of the coronavirus pandemic caused cities around the world to go into lockdown.
The founders have since brought the event online in a virtual showcase of work from 100 designers, brands and artists. Sight Unseen is presenting around half of the work in the exhibition as part of its collaboration with VDF.
“[We’re] harnessing the visibility of our existing online platform to create a much-needed creative and commercial outlet for the design community, as well as redefining what a fair can be in the digital age,” the founders said about the initiative.
The trio discuss how you translate design fairs to the digital realm, what the design community can take away from the extraordinary circumstances caused by the Covid-19 pandemic and the importance of building community in an industry that is more physically separated than ever.
Read more on Dezeen: www.dezeen.com/vdf
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