Did you know that lowering your fees might be the fastest way to hurt your practice? Many believe that offering discounts wins clients, but in reality, it attracts the wrong projects and devalues your work.

For years, pricing pressure has led architects to compromise on quality and profitability—but cutting fees can set a dangerous precedent, limiting the funds available to invest in your team and growth. In the latest episode of Business of Architecture, we explore why maintaining premium fees is essential to differentiate your practice and secure the right clients.

We also discussed:
● How underpricing communicates a lower value for your service
● The long-term impact on your profit margins and professional reputation
● Why keeping your fees high empowers you to invest in your business

Tune in now on YouTube, Apple Podcasts, or Spotify now.

Keywords:
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