This presentation reflects on the relationship between economics and architectural practice from two specific points: processes of attributing value and strategies for expanding demands and outcomes. The value of material and immaterial resources involved in each project situation is not something given to the architect, but a construction where the field of architecture is of great importance. Similarly, the demands of each project are not just those requested by the clients. Identifying these implicit demands and incorporating them into the briefing is also a construction where architecture plays its role. The discussion will be organized through concrete examples, where these issues can be clearly identified.
Pablo Hereñú is a São Paulo based architect and teacher. He has been a design professor at Escola da Cidade (São Paulo) since 2003. Since 2002, he has been the director, along with Eduardo Ferroni, of H+F Architects, a practice focused on urban places, public projects and their social role.
The talk formed part of Economy Class, a symposium concerned with the various economies at play around and within architecture, which was curated by Richard Hall.
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