Not every potential client is the right fit for your architecture firm. So how do you qualify them effectively?

By asking the right questions upfront—about project scope, authority, and funding—you can quickly determine whether a client is serious and aligned with your expertise. Many firms even offer a small initial stage before concept design to test the working relationship while minimizing risk.

In the latest episode of Business of Architecture, Andy Bigwood and Rion Willard break down how to identify the right clients, secure meaningful projects, and build long-term success in your practice.

We also discussed:
✅ Key questions to ask when qualifying clients
✅ How to gauge a client’s funding and decision-making process
✅ The benefits of offering a small initial stage before full commitment

Listen now on YouTube, Apple Podcasts, or Spotify.

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