Too many architectural projects fail—not because of poor design, but because they don’t meet the budget. The key? Designing with cost in mind from day one.

In this episode of Business of Architecture, Charlie Kaplan, principal at Gluck+, shares a game-changing approach that ensures projects stay financially viable. By integrating cost analysis early in the design phase, architects can make real-time adjustments, avoid costly surprises at the bid stage, and take greater control over their work.

We also discuss:
● Why traditional budgeting often fails architects
● How early trade pricing can prevent last-minute compromises
● The mindset shift that gives architects more financial and creative freedom

If you’re ready to rethink how architecture and development intersect, this conversation is a must-listen. Tune in now on YouTube, Apple Podcasts, or Spotify.

Keywords:
Business of Architecture, Architecture Firm, Architect Life, Architecture Business, Modern Architecture, Architecture Strategy, Content for Architects, Architecture Clients, Business Models for Architects, Architecture Marketing, Social Media for Architects, Small Business Tips, Entrepreneur Tips, Entrepreneur Architect, Zaha Hadid Architects, Bjarke Ingels, Norman Foster, Tadao Ando, Frank Gehry, OMA Architecture, BIG Architects, Kengo Kuma, ArchDaily, Dezeen