Did you know that the way you follow up with clients can make all the difference in building lasting relationships? Many professionals default to a simple check-in, but a thoughtful, value-led approach can open doors and build trust.
For years, the traditional “do you have any projects for me?” email has fallen short transforming your follow-up into a genuine gesture of care can set you apart.
In the latest episode of Business of Architecture, Ed Thompson, Director of Brick & Wonder, shares the right way to follow up with clients by leading with value. He explains how sending a well-chosen article or insight not only demonstrates thoughtfulness but also nurtures the relationship without expecting anything in return.
We also discussed:
• Why a value-led follow-up outshines a simple inquiry
• How building a vault of insightful content can revolutionize client communication
• The shift from desperate emails to meaningful, trust-building gestures
Tune in now on YouTube, Apple Podcasts, or Spotify to listen to the full episode.
