Dezeen spoke to Japanese design studio YOY about its collaboration with watch brand Rado in the first talk as part of Rado Design Week.
Dezeen editor-in-chief Marcus Fairs spoke to Naoki Ono and Yuki Yamamoto, the founders of the Tokyo-based studio, about their special edition of Rado’s True Square watch, which was exclusively revealed earlier today in a video filmed by Dezeen at their studio in Tokyo.
To create the watch, which is called Undigital, YOY drew from digital watch faces in order to create a design that merges the analogue and digital.
Using Rado’s high-tech ceramic material, the designers created a minimal black watch contrasted by a set of bright white dials influenced by the classic seven-segment displays of digital watches.
“As everything in the world, including watches, becomes digital, we wanted to explore the curious opposite: transforming a digital thing into an analogue one,” the designers explained in the video unveiling the watch, which we published earlier today.
YOY, founded by Ono and Yamamoto onboard a flight to Milan Design Week in 2011, is a design studio specialising in furniture design, lighting and interior design.
Read more on Dezeen: https://www.dezeen.com/?p=1589297<br />
WATCH NEXT: YOY’s analogue watch for Rado has the character of a digital watch – https://youtu.be/EPnSkCZ3bEI
Subscribe to our YouTube channel for the latest architecture and design movies: http://bit.ly/1tcULvh
Like Dezeen on Facebook: https://www.facebook.com/dezeen/
Follow Dezeen on Twitter: https://twitter.com/Dezeen/
Follow us on Instagram: https://www.instagram.com/dezeen/
Check out our Pinterest: https://uk.pinterest.com/dezeen/
