Did you know that simple outreach can sometimes beat spending $20k on SEO? Most of us assume that expensive digital marketing is the key to generating leads, but a proactive approach—identifying and directly contacting the right clients—can yield results in just 15 minutes.

For years, firms have invested heavily in SEO and lead generation services only to see little return. In the latest episode of Business of Architecture, we explore how adopting a hunter mentality and making direct connections can transform your practice by securing the right leads at a fraction of the cost.

We also discussed:
● Why proactive outreach outperforms expensive, passive strategies
● The importance of building a targeted contact list of high-value clients
● How direct communication can rapidly generate new business

Tune in now on YouTube, Apple Podcasts, or Spotify now.