Why would an architect shift into real estate development?

Jeff Krieger shares how he balanced running an architecture firm while stepping into
the world of real estate development. This bold move brought both financial
incentives and creative freedom, allowing him to explore his own architectural vision
while creating a showpiece for his practice.

Jeff opens up about the challenges and rewards of the journey, including the stark
contrast between architects, contractors, and developers on job sites and the lessons
he learned about managing risk and opportunity.

We also covered:
● How financial goals and creative ambitions shaped his decisions
● Why architects should think like developers
● What this experience taught him about building a resilient mindset

Listen now on YouTube, Apple Podcasts, or Spotify.

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