Did you know that a website doesn’t need to be visually stunning to deliver real results? Many architecture firms focus on looks, but it’s the performance that truly drives business.
In the latest episode of Business of Architecture, we explore why a website’s ability to convert traffic can outweigh traditional design aesthetics. Discover how shifting your focus from beauty to functionality can set your practice apart and become a powerful differentiator in a crowded market.
We also discussed:
• The unexpected benefits of prioritizing performance over appearance
• Why some “ugly” websites convert better than beautifully designed ones
• How a clear, differentiated approach helps your firm stand out without cutting fees
Tune in now on YouTube, Apple Podcasts, or Spotify to learn how mastering website performance can transform your practice.
Keywords:
Business of Architecture, Architecture Firm, Architect Life, Architecture Business, Modern Architecture, Architecture Strategy, Content for Architects, Architecture Clients, Business Models for Architects, Architecture Marketing, Social Media for Architects, Small Business Tips, Entrepreneur Tips, Entrepreneur Architect, Zaha Hadid Architects, Bjarke Ingels, Norman Foster, Tadao Ando, Frank Gehry, OMA Architecture, BIG Architects, Kengo Kuma, ArchDaily, Dezeen
